Born in Nashville, TN, the Roux Maison brand is guided by its southern heritage and sensibility. Our goal is to formulate innovative consumer products that maintain the investments we make in ourselves, our families, our homes and our environment, while saving money on dry cleaning and replacing items that we love. Using the highest quality ingredients, we create tomorrow's heirlooms by preserving the items we love today, thereby safeguarding all of us from the multitude of chemicals commonly found in many household cleaning products.
Roux Maison's eco-chic laundry line initially includes custom formulated, fabric-specific laundry detergents and a stain remover. They are all made with the finest natural and naturally-derived ingredients and are designed to be amazingly gentle yet highly effective. Full-sized, super concentrated formulas allow for 40 loads of laundry with just 16 oz of detergent, regardless of type of washing machine used. Most of Roux Maison's detergents are currently available in our two bespoke natural fragrances, Sweet Tea and Ambrosia, that are both exclusively made from 100% pure and therapeutic grade essential oils with no artificial fragrances or additives. Detergents are also available in fragrance-free versions with absolutely no masking ingredients added at all.
The chemicals in conventional laundry products and dry cleaning solvents get embedded in fibers, thus coating the fabrics of clothes, towels and sheets. Every time you get dressed, dry off after a shower or go to sleep, not only are you surrounding yourself with harsh, abrasive and often toxic chemicals, but you are also shortening the longevity of all of your fabrics. These chemicals weaken fabrics and their fibers, and hasten the speed at which they would otherwise naturally degrade and deteriorate. As a result, everything you wash doesn't last as long as it should, while you and your environment are continuously exposed to toxins, allergens, irritants, and carcinogens.
Roux Maison's products re-think laundry and use earth and fabric-friendly ingredients to clean and conserve your clothing, linens and ultimately everything in your home. We Love Your Laundry!