Our Manifesto

We believe sustainability should take away the stain.

We believe a cashmere sweater should last lifetimes.

We believe in form, fun and function.

We believe in cleaning your clothes; not cleaning out your closets.

We believe in washing greens together, not greenwashing.

We believe in saving the world one laundry load at a time.

We believe that clean shouldn't make your eyes burn.

We believe if it smells too strong, it is.

We believe in making future heirlooms out of what we love today.

We believe cocktails of all colors should peacefully co-exist.

We believe the dryer eats one sock.

We believe everything improves with age.

We know that everything is better clean.

We believe that sophistication, science, style, karma, consciousness and cool all live in our bottles.

Sign up & receive a free 1 oz. stain remover with your first order!